Error message

Deprecated function: implode(): Passing glue string after array is deprecated. Swap the parameters in Drupal\gmap\GmapDefaults->__construct() (line 107 of /data-1/webspace/10183/html/sites/all/modules/gmap/lib/Drupal/gmap/GmapDefaults.php).

Media Values - order information

Media Values brings together the writings of 27 experienced international journalists and artists to celebrate Bill Porter’s life and reflect on the values that he promoted through the ICF.

Media Values

Inspired by Bill Porter

Edited by Richard Keeble 

Shortly before his death in 2009 Bill Porter suggested the publication of a book in which colleagues could highlight in many different ways the fundamental principles of the ICF. Media Values is that book, drawing together 29 chapters inspired by Bill Porter. Since it appears sadly following his death, it can now serve as a timely celebration of his life and his inspirational campaign.

Commenting on the book, Sir David Bell, non-executive director of the Economist, chair of the Media Standards Trust and recently retired chairman of theFinancial Times writes: “This is an impressive book inspired by a remarkable man who was devoted to the simple idea that the media can have high standards and prepared to campaign tirelessly to make this idea come alive. As this book shows, his impact was considerable and the torch which he lit is burning stronger than ever.”

The book is edited by Richard Lance Keeble, professor of journalism at the University of Lincoln. The contributors include:

  • Bernard Margueritte argues that moral leadership can inspire higher media standards
  • Alan Channer stresses the role of the theatre as a force for good
  • John B. Fairfax traces the impact of proprietors on newspaper history
  • Carol Goar explains how she learned some risks are worth taking
  • Martyn Lewis promotes solution-oriented journalism
  • Magnus Linklater argues the internet is no reason to abandon the industry's founding principles
  • Rafael Marques de Morais assesses media standards in Angola
  • Natalya Skvortsova suggests it’s time for journalists to admit their mistakes
  • Bob Webb argues that all journalists have a duty to challenge racism.

Book Contents

Media Values 

The complete Contents for Media Values are as follows: 


Richard Lance Keeble 

Section 1: Bill Porter, journalist and campaigner for higher media standards 

Chapter 1

From “If it bleeds, it leads” to “If it answers needs, it leads”

Bill Porter

Chapter 2

Bill Porter: Creating a climate of confidence in the media

William Stainsby, lecturer, editor and writer

Chapter 3

Making the positive as gripping as the negative remains the challenge

Michael Henderson, journalist, broadcaster and author of eleven books

Chapter 4

New media and new civilisation: An appreciation of Bill Porter

Bernard Margueritte, columnist and ICF President 

Chapter 5

Bill Porter obituaries from The TimesIndependent and Sydney Morning Herald 

Section 2: Bill Porter and the work of ICF 

Chapter 6

How it all happened: The phenomenon of the ICF

John Carlisle, Visiting Professor at Sheffield Hallam Business School, in conversation with Hugh Nowell, a Director of the ICF 

Chapter 7

Lessons learned at the Sarajevo congress

Grigory Gundarin, editor-in-chief of the publishing house Gazetny Mir (Nizhny Novgorod) 

Chapter 8

How the media can be the heralds of a “new world order” 
Henry Heald, Canadian representative for the ICF

Chapter 9

Why the ICF’s Sarayevo Commitment of 2000 remains so relevant in today’s world of information overload

John Munro, publisher, editor and production manager 

Section 3: ICF principles and practice 

Chapter 10

The press: providing the protective shield to community interests

John B Fairfax, director of Fairfax Media 

Chapter 11

Why challenging racism is a mission for all journalists  
Bob Webb, distinguished US journalist who worked for more than 30 years on the Cincinnati Enquirer 

Chapter 12

How I learned that some risks are worth taking

Carol Goar, journalist for 35 year in Toronto, Ottawa and Washington 

Chapter 13 
The documentary film as a force for good 
Alan Channer, maker of documentary films that focus on inter-cultural understanding and reconciliation 

Chapter 14

Why heart-focused PR – Personal Relations – is the future  
Simon Cohen, founder and managing director of global tolerance

Chapter 15 
“We need a movement for responsible readership” 
Gordon Graham, founder and now Honorary President of the Kohima Educational Trust

Chapter 16

The art of obituaries: What will they say when I die?

Michael Smith, freelance journalist and author 

Chapter 17

The theatre – introducing us to ourselves

Hugh Steadman Williams, author of fifteen stage plays 

Chapter 18

Solutions-driven journalism

Martyn Lewis, CBE, a television journalist for more than 32 years 

Section 4: Media values in the global context

Chapter 19

Journalism for conflict resolution

Fabrice Boulé  co-founder of the Media21 Global Journalism Network Geneva 

Chapter 20

Assessing media standards in Angola

Rafael Marques de Morais, journalist, writer, organiser and activist 

Chapter 21

Saying Sorry to the Aborigines: How the media played such a crucial role

John Bond, from 1998 until 2006 Secretary of Australia’s National Sorry Day Committee 

Chapter 22

Reporting conflict: how the correspondent can avoid becoming cynical in the face of tragic events

Charles Chasie, an independent media commentator, author and research scholar 

Chapter 23

Looking beyond the “Troubles” and towards a commitment to global justice 
Faustina Starrett, a lecturer in Derry, Northern Ireland

Chapter 24 
Now’s the time for professional journalists to work at correcting mistakes 
Natalya Skvortsova Professor in the Journalism Department at the University of the Russian Academy of Education, Nizhny Novgorod

Chapter 25

How the Czech media emerged from under the gloomy cloud of communism

Tomáš Vrba, a Czech journalist, translator and editor 

Section 5: Media values in the age of the internet 

Chapter 26

How ethics and exposure compete in modern journalism

Magnus Duncan Linklater, a newspaper columnist and Scotland Editor of The Times 

Chapter 27

How professional journalists can meet the challenges of the web

Chapter 28

Making sense of the senseless

Danko Plevnik, columnist on the Croatian daily newspaper, Slobodna Dalmacija 

Chapter 29

The internet and journalism: Responsibility, conscience and the law

Olga Noskova worked at the Nizhny Novgorod television channel NNTV for 30 years, the last 15 years as the director.